Qualico Communities

Case study: Creating custom stock video and lifestyle photography

Services Provided:

Photography, Video Production

Ongoing custom content

As a fully integrated real estate developer, Qualico Communities has built a reputation for creating spaces that nurture relationships and foster a sense of community. Our team has worked with Qualico on various marketing-related projects over the years, including creating a large library of custom lifestyle photos and videos.

The creative background

At any given time, Qualico Communities has multiple communities under development, each with its own unique brand and target customer. Before any shoots are planned, Maven works with the Qualico team to determine each community's unique visual style to ensure the photos and video we capture match the community’s overall brand.

The production process

Scouting potential locations

Organizing and applying for filming permits

Set props curation

Scheduling around various weather conditions

Creating casting calls

Coordinating with talent agents and independently represented talent

Vetting options

Confirming wardrobe

Organizing talent release forms and contracts

To ensure we achieve the client’s vision for the end product, our team pre-plans the shoot by creating imagery inspiration boards and shot lists for the production teams. While the video and photo teams have completely different equipment and workflows, we have processes to get the most out of the shoot and maximize the time on set with talent.