As a fully integrated real estate developer, Qualico Communities has built a reputation for creating spaces that nurture relationships and foster a sense of community. Our team has worked with Qualico on various marketing-related projects over the years, including creating a large library of custom lifestyle photos and videos.
At any given time, Qualico Communities has multiple communities under development, each with its own unique brand and target customer. Before any shoots are planned, Maven works with the Qualico team to determine each community's unique visual style to ensure the photos and video we capture match the community’s overall brand.
To ensure we achieve the client’s vision for the end product, our team pre-plans the shoot by creating imagery inspiration boards and shot lists for the production teams. While the video and photo teams have completely different equipment and workflows, we have processes to get the most out of the shoot and maximize the time on set with talent.