The City of Lethbridge operates a world-class curbside recycling program complete with a fleet of trucks, an advanced materials recovery facility, and even a custom app. The municipality reached out to Maven to help create a video to explain the program and a series of campaign assets to help promote the program to local residents.
The communications team at the City of Lethbridge had a clear outline of what needed to be in the video, and we worked closely with them to develop a production plan. We hired actors, filmed the facility and pickup process, captured drone footage, and worked with a voice over to record the script.
In addition to the footage and voice over, we developed a set of custom graphics for the video. This included designing a visual style, identifying where graphics would add value, and adding animation to bring it all together.