The Branch Out Neurological Foundation

Case study: updating a visual brand identity and creating new digital content

About the foundation

With the vision to one day see a world free of neurological disorders, Branch Out is a non-profit organization focused on funding tech and non-pharmaceutical research across Canada. Our team worked with Branch Out to further develop their brand and take their annual events to new heights.


After nearly 10 years of building the foundation, their team was looking to refresh the brand’s visual identity. This included creating new design elements such as colours, patterns and textures, that would showcase their unique brand personality but still speak to a professional audience. We redeveloped their brand guidelines book to set the baseline for future Branch Out material.

Social media

We worked with Branch Out to update their social media strategy with a new focus on quality over quantity. We connected with their ‘branchies’ on Facebook, Instagram, LinkedIn and Twitter through eye-catching graphics and simplified neuroscience content to produce fun social content weekly.

Event creative

The event that started it all - The annual Branch Out Bike Tour. This 2-day fundraiser in Panorama, BC, attracts over 300 riders every year and has raised over 1.8 million dollars since the first tour in 2010. We were tasked with creating the visual materials for the 2019 and 2020 events, which included promotional materials such as posters, social media ads, and banners.

2019 Event Recap Video

We also created a video to showcase how the weekend is so much more than a bike ride through the mountains. From filming alongside bikers to capturing the keynote speakers at the gala, we made sure to not miss a moment.

What the foundation has to say

“Since Maven started working on our largest event of the year, Branch Out Bike Tour 2019, we have raised a near record amount and have sold more than 5X the tickets for 2020's event than we did at this same time last year. Maven Media Group is patient and flexible, producing quality work through a collaborative effort with the client. Their team is fun to work with and personable.” - Crystal Phillips, Executive Director

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