Using video to teach citizens how to properly utilize a municipal recycling program.
The City of Lethbridge decided to develop an educational campaign in support of their comprehensive recycling program, motivating citizens to recycle their household materials in the most efficient and environmentally-sound manner. They partnered with Maven to create an instructional video featuring motion graphics, live-action footage, and voiceover, showing how to correctly recycle these materials (and why proper recycling techniques are essential to the city).
