Maven worked to complete Glacier’s visual brand identity by expanding on their original logo and iconic blue colour. This included completing their colour palette, font families, and other graphic elements. We also develop a formal brand guide to help to ensure the brand is always adequately represented.
How can a bunch of raw data and stats be transformed into digestible content for Glacier’s clients? From writing to design to layout, Maven created a series of white papers filled with insightful industry information.
Various motion-based and static social media ads were designed to encourage their audience to download the white papers mentioned above. All were optimized and sized for a variety of platforms.
There’s a lot that goes into creating successful higher ed advertising campaigns, whether it’s strategic messaging or considering things such as video content and the psychology behind advertising. We created a series of blogs on these topics that help position Glacier as a thought leader in their industry.