BD&P Law

Case study: Producing thought leadership videos

Services Provided:
Video Production, Post Production

BD&P Law

With over 100 years in practice, Burnet, Duckworth & Palmer has earned a reputation as the leading law firm in Calgary, and is well recognized in the global market. BD&P approached Maven to produce a series of videos that would highlight their extensive knowledge and help kickstart meaningful conversations on their social channels. BD&P took the lead on developing the topics and messaging, while our team managed the project from a video production perspective.

Showcasing their space

BD&P is located in a stunning downtown Calgary office full of exclusive artwork. We took advantage of this space and utilized multiple camera angles to highlight distinct features and achieve a unique look for each lawyer's video.

Sourcing stock footage

Given the vast range of topics these videos cover, stock footage (rather than custom b-roll) was the most effective way to supplement each interview. Each clip was carefully selected to ensure relevance and seamless integration with the interviews.

Motion graphic elements

Custom title elements were incorporated into their videos to add an extra level of sophistication. Custom lower thirds, a clean ending logo animation, and titles were created to reflect their new bold visual brand.

Motion graphic elements

Custom motion graphic elements were incorporated into the videos to add an extra level of sophistication. This included lower thirds, question titles, an animated logo, and a distinct signature graphic at the end of each video.

By the numbers

17
Lawyers
60
Topics
120
Videos

The final product

The final videos were created in multiple sizes for use across a range of platforms. Each video showcases the extensive knowledge of the BD&P team and accomplishes the goals of being unique, concise, and engaging.

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