Case study: Broadcasting a live investor event

A new approach to investor events

AltaGas is a publicly traded North American energy infrastructure company with core businesses in the Midstream and Utilities natural gas markets. Looking to produce a high-quality year-end investor event, AltaGas approached Maven for video production and event broadcast services.

Pre-visualization and planning

We worked closely alongside the AltaGas team to help find venue options and plan for the broadcast. Set design involved 3D visualization to plan out shot framing and how each camera angle would look. We also designed a 3x6 metre AltaGas sign to serve as the backdrop to the set. Other pre-production services included organizing video content, building broadcast graphics, and technical production planning.

Pre-recorded content

Leading up to the event, our marketing and video production teams produced a series of brand videos to highlight key messaging. We shot new executive interviews, created custom motion graphics, and worked with existing project footage to create each video. This work also included light VFX touch-ups to help beautify interview locations.

AltaGas Interview Highlights

Live broadcast production

The live broadcast featured five camera angles and included live presentations, remote presenters, and a six-person panel.

AltaGas Live Production Highlights

High-quality content

The investor day event was broadcast live to key investors and analysts in Toronto, New York City, and around the world, and resulted in high-quality investor relation content that can be leveraged well beyond the live event.

What AltaGas has to say

“The entire Maven team is immensely talented, innovative, easy-to-work-with, and care deeply about the quality of their work and their client’s objectives. They are a local Calgary company with capabilities that will rival the largest North American competitors. We are proud to have partnered with them” - Jon Morrison, Senior Vice President, Investor Relations & Corporate Development at AltaGas.

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