Qualico Communites

Case study: Creating campaign ready digital assets

Services Provided:
Post Production, Graphic Design, Motion Design
Client: Fidelity Manufacturing Group
Services Provided: Branding, Web, Video, Photography, Social media
Industry: Industrial

Creating video-centric marketing assets

As a fully integrated real estate developer, Qualico Communities has built a reputation for creating spaces that nurture relationships and foster a sense of community. Our team has worked with Qualico on a variety of marketing-related projects, including creating a large library of custom lifestyle photos and videos. From animated pieces to social media ads to videos for the community websites, we’ve combined our custom footage and client-provided materials to help market their communities online.

Marketing videos

Many residential developers are often faced with the problem of trying to create excitement around a community that's not yet developed. We’ve worked to address this challenge by creating scripts that describe the feeling of the community, sourcing specific demographics for the on-screen talent, finding locations that are similar to the community vision, and by finding music and voiceover artists that capture the essence of the unique community brand. In the examples below, you’ll see how the different community brands are communicated through each of these different aspects.

Website headers

To catch the eyes of future homebuyer’s as they browse the Qualico Community sites, we’ve created custom video headers with footage captured from our shoots. Using this custom content on the website creates a one-of-a-kind look and helps establish cohesiveness across all their marketing assets.

Motion graphics videos

Adding integrated visual effects to videos is one of the best ways to speak visually. By using camera tracking techniques, we are able to integrate motion graphics into footage we’ve captured to communicate the location of home sites and enhance the style of the videos.

Social media edits

We’ve created multiple sets of 15 second social media edits - all of which needed to be quick, catchy and communicative. Using our footage, we’ve produced both motion-based and video-based social edits and often create multiple sizes so the assets can be used across different platforms.

Animated logos

We’ve also built animated logos to bring each of the community brands to life, and add visual interest to any future digital assets we create.

Hover over the logos to watch the magic happen.

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