As a fully integrated real estate developer, Qualico Communities has built a reputation for creating spaces that nurture relationships and foster a sense of community. Our team has worked with Qualico on a variety of marketing-related projects, including creating a large library of custom lifestyle photos and videos. From animated pieces to social media ads to videos for the community websites, we’ve combined our custom footage and client-provided materials to help market their communities online.
Many residential developers are often faced with the problem of trying to create excitement around a community that's not yet developed. We’ve worked to address this challenge by creating scripts that describe the feeling of the community, sourcing specific demographics for the on-screen talent, finding locations that are similar to the community vision, and by finding music and voiceover artists that capture the essence of the unique community brand. In the examples below, you’ll see how the different community brands are communicated through each of these different aspects.
To catch the eyes of future homebuyer’s as they browse the Qualico Community sites, we’ve created custom video headers with footage captured from our shoots. Using this custom content on the website creates a one-of-a-kind look and helps establish cohesiveness across all their marketing assets.
Adding integrated visual effects to videos is one of the best ways to speak visually. By using camera tracking techniques, we are able to integrate motion graphics into footage we’ve captured to communicate the location of home sites and enhance the style of the videos.
We’ve also built animated logos to bring each of the community brands to life, and add visual interest to any future digital assets we create.
Hover over the logos to watch the magic happen.