Harmony - Lake Community

Case Study: Building a community’s interest with email marketing

What's the 411?

A laid back world-class lake community, a village centre, year-round recreational activities, top-notch homes and a welcoming environment - Harmony offers residents an unmatched lifestyle at an enviable location. It’s only natural to want to be in the loop and get the latest updates on a community that has so much to offer, and so much going on. That's where our team came in! We were given the task of forging lasting connections and communicating the fun-loving family-oriented spirit of this master-planned community to both residents and prospects alike.

You’ve got mail!

A one-of-a-kind community is deserving of a one-of-a-kind email marketing campaign. From our custom email templates to the email content and copy - we ensured that every element aligned with Harmony’s website and already existing branding.

We also worked seamlessly with the community’s marketing team to brainstorm and organize monthly content sure to pique the interest of current and future homeowners. Harmony’s emails featured everything from resident news to events around the community and builder spotlights. Finally, with timely scheduling, over 5000 email registrants received their regular monthly updates.

The proof is in the open rate

Harmony’s emails consistently reached an open rate of 40% and an average forward rate of 20%. Not only did we have analytical success, we managed to heighten the community spirit by increasing the level of connection amongst residents.

All images used in the case study are the property of Harmony Developments Inc, and were not taken by Maven Media Group Inc. This project was originally completed by SWAY Marketing Inc, which later split into Social Stoke, which is now Maven Media Group Inc.

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