fgl Open Global Business Society

Case study: Launching a website and brand for a non-profit association

Challenging traditional thinking

The fgl Open Global Business Society is a non-profit association that hosts public forums in an effort to raise awareness and solve global political, social, environmental and business issues. The society approached Maven looking to rebrand and create their first website.

Brand refresh

The “fgl” in the association’s name stands for Federico García Lorca – a distinguished Spanish poet that was a voice for liberty and justice. This historical Spanish origin fueled inspiration for the brand imagery, colours, type and logo. We delivered a number of brand assets to reflect their desired style.

Website design

With elegance and functionality in mind, we created a website that was easy to navigate and organized all the required information. The fgl open global business society now has a place to showcase their organization, post details about past and future events, and much more!

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